教程简介
如何将某些常用的功能转化为卖点
你将学习:
区分功能和好处。
确定利益的好处,
这意味着能轻松能够深入挖掘潜在客户的思想,并找到他们的动机。
运用简单而有效的三步框架来撰写营销文案。
将冷酷的功能转化为强大的情感利益。
理解并应用在营销信息中最重要的3个触发词。
和更多的
文件目录
├─1. Copywriting How To Convert Cold Features Into Benefits That Sell
│ 1. Introduction.mkv
│ 1. Introduction.vtt
│ 2. Here Is What You Will Learn In Short.mkv
│ 2. Here Is What You Will Learn In Short.vtt
│ 3. The Difference Between Features And Benefits.mkv
│ 3. The Difference Between Features And Benefits.vtt
│ 4. Convert Cold Features Into Benefits That Sell.mkv
│ 4. Convert Cold Features Into Benefits That Sell.vtt
│ 5. What Is The Benefit Of The Benefit.mkv
│ 5. What Is The Benefit Of The Benefit.vtt
│ 6. The Ladder Of Abstraction And Your Benefits.mkv
│ 6. The Ladder Of Abstraction And Your Benefits.vtt
│ 7THEPL~1.mkv
│ 说明.txt
│
├─2. Your Project
│ 1. Your Project Assignment.html
│ 2. Benefits And Features - PRINT.pdf
│ 3. Project Assignment Example.pdf
│ 说明.txt
│
├─3. Your Bonus
│ 1. Grab Your Bonus Now!.pdf
│ 2. Copywriting & Marketing Books Recommended By Vladimir Raykov.html
│ 说明.txt
│
└─4. BONUS for 2017- Audio Version For Your MP3 Player & All Presentations (PDF)
1. Introduction - Audio.html
教程大小
383MB
教程语言
教程语言:英语 / 无字幕
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